I am an avid reader and love books on business and history. I have ready a lot of good books, and a lot of bad books. I recently picked up The Personal MBA: Master the Art of Business by Josh Kaufman (I couldn't recall from high school English if I am supposed to italicize, underline or put in quotations the title of a book). I am on page 15 and have already found great value in this book, and can that it is going on my recommended reading list. I wanted to share an excerpt from the book that outlines the basic business principle's, which can even work for real estate.
"very successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they're willing to pay, in a way that (4) satisfies the purchaser's needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation. pg 15
Continued on pg 15: "As I deconstructed each of those factors, I found additional universal requirements. Value can't be created without understanding what people want (market research). Attracting customers first requires getting their attention, then making them interested (marketing). In order to close a sale, people must first trust your ability to deliver on what's promised (value delivery and operations). Customer satisfaction depends on reliably exceeding the customer's expectations (customer service). Profit sufficiency requires bringing in more money that is spent (finance)." The Personal MBA: Master the Art of Business; Kaufman.
To see my entire reading list and recommended books visit my LinkedIn profile at http://www.linkedin.com/in/nicktmiller
Hello Nick,
Sound like an interesting book, information that a lot of us can use in our present business.
Will have to check it out.
Thanks for sharing with us and happy holidays.
Thanks, Nick .... yes, it is great information for any business model.... work it to the people!!
I,too, love reading (and listening) to great books. This sounds like a book I would really enjoy, so am adding it to my Christmas list.
Ken, to say I love to read might be a little disingenuous. Because actually, I love to listen to books. I subscribe to Audible.com, which allows me to download one audio book an month and get others at a discount. I spend so much time in my car that I can usually listen to 2 books a month. About 70% of the books I have "read" over the past few years have been downloaded from Audible. But I did actually purchase the hardcover of The Personal MBA, because it wasn't available in audio form.Great book so for. Worth the actual reading. It will also be a good one to keep on the shelf for future reference.
I believe that Zig Ziglar said that if you spend an average of of an hour a day in your car driving two and from work, in four years you could earn the equivalent of a 2 year college degree by listening to books on tape.